Demystifying Marketing: a guide to the fundamentals for engineers

A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketings purpose, role and methods.

Book DOI:10.1049/PBMT023E
Chapter DOI:10.1049/PBMT023E
ISBN: 9780863418068
e-ISBN: 9780863417061
Page count: 216
Format: PDF